Transforming the relationship between sellers and buyers requires the formation of higher quality agreements. Gold star agreements are created by:

  • Making only agreements you intend to keep
  • Making no fuzzy agreements
  • If in spite of your best intentions you find you have to break an agreement, give the earliest possible notice, apologize sincerely and recommit with conviction

Stuff happens and people understand that you, as a salesperson, can’t control everything. But they’ll understand more when every step you’ve taken with them has been taken with integrity.

Thank you Doug Sullivan, for sharing this insight with me.